Quality and customer relationship management (CRM) as competitive strategy in the Swedish banking industry

TQM Magazine

Volumn 17, Issue 4, 2005, Pages 329-344

  Zineldin, Mosad ^a  

^a LINNAEUS UNIVERSITY   (Sweden)

Author keywords

Commercial banks; Competitive advantage; Competitive strategy; Customer relations; Quality

Indexed keywords

COMPETITION; CUSTOMER SATISFACTION; DECISION MAKING; INDUSTRIAL MANAGEMENT; MARKETING; QUALITY CONTROL;

COMMERCIAL BANKS; COMPETITIVE ADVANTAGE; CUSTOMER RELATIONS; CUSTOMER RELATIONSHIP MANAGEMENT (CRM); QUALITY;

TOTAL QUALITY MANAGEMENT;

EID: 21244455538     PISSN: 0954478X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09544780310487749     Document Type: Article

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