Service failure and loyalty: An exploratory empirical study of airline customers

Journal of Services Marketing

Volumn 12, Issue 1, 1998, Pages 7-22

  Bejou, David ^a   Palmer, Adrian ^b  

^a TEXAS A AND M UNIVERSITY TEXARKANA   (United States)

^b UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Airlines; Channel relationships; Consumer behaviour; Customer loyalty; Relationship marketing; Services marketing

Indexed keywords

EID: 75749097455     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049810202339     Document Type: Article

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