Customer retention in retail financial services: An employee perspective

International Journal of Bank Marketing

Volumn 22, Issue 2, 2004, Pages 86-99

  Dawes Farquhar, Jillian ^a  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Customer retention; Employees attitudes; Financial services; Relationship marketing; Retail trade

Indexed keywords

EID: 33745445314     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320410521700     Document Type: Article

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