메뉴 건너뛰기




Volumn 13, Issue 5, 2002, Pages 603-611

Customer process approach to building loyalty

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0036699894     PISSN: 09544127     EISSN: None     Source Type: Journal    
DOI: 10.1080/0954412022000002018     Document Type: Article
Times cited : (18)

References (12)
  • 1
    • 0001786592 scopus 로고
    • Relationship marketing
    • L.L. Berry, G.L. Shostack & G.D. Upah (Eds) (Chicago, American Marketing Association)
    • Berry, L.L. (1983) Relationship marketing. In: L.L. Berry, G.L. Shostack & G.D. Upah (Eds) Emerging Perspectives on Service Marketing (Chicago, American Marketing Association), pp. 25-38.
    • (1983) Emerging Perspectives on Service Marketing , pp. 25-38
    • Berry, L.L.1
  • 2
    • 84951659358 scopus 로고
    • Relationship marketing of services-growing interests, emerging perspectives
    • Berry, L.L. (1995) Relationship marketing of services-growing interests, emerging perspectives, Journal of the Academy of Marketing Science, 23 (Fall), pp. 246-251.
    • (1995) Journal of the Academy of Marketing Science , vol.23 , Issue.FALL , pp. 246-251
    • Berry, L.L.1
  • 3
    • 84951661416 scopus 로고
    • Building service relationships: It's all about promises
    • Bitner, M.J. (1995) Building service relationships: it's all about promises, Journal of the Academy of Marketing Science, 23 (Fall), pp. 246-251.
    • (1995) Journal of the Academy of Marketing Science , vol.23 , Issue.FALL , pp. 246-251
    • Bitner, M.J.1
  • 4
    • 0442278174 scopus 로고    scopus 로고
    • How do customers react to critical incidents?: A cross-sectional perspective
    • De Ruyter, K., Wetzels, M. & Van Birgelen, M. (1999) How do customers react to critical incidents?: A cross-sectional perspective, Total Quality Management, 10(8), pp. 1131-1145.
    • (1999) Total Quality Management , vol.10 , Issue.8 , pp. 1131-1145
    • De Ruyter, K.1    Wetzels, M.2    Van Birgelen, M.3
  • 5
    • 0002903653 scopus 로고
    • Towards a third phase in service quality research: Challenges and future directions
    • T.A. Swartz, D.E. Bowen & S.W. Brown (Eds), Greenwich, CT, JAI Press
    • Gronroos, C. (1993) Towards a third phase in service quality research: Challenges and future directions. In: T.A. Swartz, D.E. Bowen & S.W. Brown (Eds) Advances in Services Marketing and Management, Vol. 2 (Greenwich, CT, JAI Press), pp. 49-64.
    • (1993) Advances in Services Marketing and Management , vol.2 , pp. 49-64
    • Gronroos, C.1
  • 6
    • 21844506036 scopus 로고
    • Relationship marketing: The strategy continuum
    • Gronroos, C. (1995) Relationship marketing: the strategy continuum, Journal of the Academy of Marketing Science, 23(Fall), pp. 252-254.
    • (1995) Journal of the Academy of Marketing Science , vol.23 , Issue.FALL , pp. 252-254
    • Gronroos, C.1
  • 9
    • 0542374740 scopus 로고    scopus 로고
    • Service quality to service loyalty: A relationship which goes beyond customer services
    • Kandampully, J. (1998) Service quality to service loyalty: A relationship which goes beyond customer services, Total Quality Management, 9(6), pp. 431-442.
    • (1998) Total Quality Management , vol.9 , Issue.6 , pp. 431-442
    • Kandampully, J.1
  • 10
    • 84911359492 scopus 로고
    • The nature of customer relationships in services
    • T.A. Swartz, D.E. Bowen & S.W. Brown (Eds), Greenwich, CT, JAI Press
    • Liljander, V. & Strandvik, T. (1995) The nature of customer relationships in services. In: T.A. Swartz, D.E. Bowen & S.W. Brown (Eds) Advances in Services Marketing and Management, Vol. 4 (Greenwich, CT, JAI Press), pp. 141-167.
    • (1995) Advances in Services Marketing and Management , vol.4 , pp. 141-167
    • Liljander, V.1    Strandvik, T.2
  • 11
    • 22644451311 scopus 로고    scopus 로고
    • Relationship marketing needs Total Quality Management
    • July
    • Morris, D.S., Barnes, B.R. & Lynch, J.E. (1999) Relationship marketing needs Total Quality Management, Total Quality Management, July, pp. 659-668.
    • (1999) Total Quality Management , pp. 659-668
    • Morris, D.S.1    Barnes, B.R.2    Lynch, J.E.3
  • 12
    • 0030079054 scopus 로고    scopus 로고
    • Customer loyalty: Playing for keeps
    • Struebing, L. (1996) Customer loyalty: Playing for keeps, Quality Progress, pp. 25-30.
    • (1996) Quality Progress , pp. 25-30
    • Struebing, L.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.