Strategies for preventing defection based on the mean time to defection and their implementations on a self-organizing map

Expert Systems

Volumn 22, Issue 5, 2005, Pages 265-278

  Kim, Young Ae ^a   Song, Hee Seok ^b,c   Kim, Soung Hie ^a  

^a Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

^b Hannam University   (South Korea)

^c Daewoo Information Systems   (South Korea)

Author keywords

Customer defection; Customer relationship management; Data mining; Defection prevention; Self organizing map; Stationary Markov process

Indexed keywords

DATA MINING; DECISION THEORY; ELECTRONIC COMMERCE; INDUSTRIAL MANAGEMENT; MATHEMATICAL MODELS; MULTILAYER NEURAL NETWORKS; ONLINE SYSTEMS; TREES (MATHEMATICS);

CUSTOMER DEFECTIONS; CUSTOMER RELATIONSHIP MANAGEMENT; DEFECTION PREVENTION; STATIONARY MARKOV PROCESS;

SELF ORGANIZING MAPS;

EID: 33745198468     PISSN: 02664720     EISSN: 14680394     Source Type: Journal    
DOI: 10.1111/j.1468-0394.2005.00317.x     Document Type: Article

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