Exploring the common ground of total relationship management (TRM) and total quality management (TQM)

Management Decision

Volumn 37, Issue 9, 1999, Pages 719-730

  Zineldin, Mosad ^a  

^a LINNAEUS UNIVERSITY   (Sweden)

Author keywords

Integration; Quality; Relationship marketing; TQM

Indexed keywords

EID: 84986079034     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251749910299138     Document Type: Article

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