메뉴 건너뛰기




Volumn 24, Issue 2, 2004, Pages 67-80

The new customer relationship management tool - Product elimination?

Author keywords

[No Author keywords available]

Indexed keywords

FINANCIAL SERVICES;

EID: 1942498895     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/02642060412331301262     Document Type: Article
Times cited : (10)

References (39)
  • 1
    • 1942523758 scopus 로고
    • The identification of weak industrial products
    • Avlonitis, G., 1986, 'The Identification of Weak Industrial Products', European Journal of Marketing, Vol.20, No.10, pp.24-42.
    • (1986) European Journal of Marketing , vol.20 , Issue.10 , pp. 24-42
    • Avlonitis, G.1
  • 4
    • 84951659358 scopus 로고
    • Relationship marketing of services - Growing interests emerging perspectives
    • Berry, L., 1995, 'Relationship Marketing of Services - Growing Interests, Emerging Perspectives', Journal of the Academy of Marketing Science, Val.23, No.4, pp.236-45.
    • (1995) Journal of the Academy of Marketing Science , vol.23 , Issue.4 , pp. 236-245
    • Berry, L.1
  • 8
    • 0030489314 scopus 로고    scopus 로고
    • The impact of service quality and service characteristics on customer retention: Small businesses and their banks in the UK
    • Ennew, C.T. and M.R. Binks, 1996, 'The Impact of Service Quality and Service Characteristics on Customer Retention: Small Businesses and their Banks in the UK', British Journal of Management, Vol.7, pp.219-30.
    • (1996) British Journal of Management , vol.7 , pp. 219-230
    • Ennew, C.T.1    Binks, M.R.2
  • 11
    • 84861513592 scopus 로고    scopus 로고
    • Product deletion: A financial a services perspective
    • Harness, D. and S. MacKay, 1997, 'Product Deletion: A Financial a Services Perspective', International Journal of Bank Marketing, Vol.15, No.1, pp.2-12.
    • (1997) International Journal of Bank Marketing , vol.15 , Issue.1 , pp. 2-12
    • Harness, D.1    MacKay, S.2
  • 12
    • 84986096643 scopus 로고    scopus 로고
    • The causes of product elimination in the financial services industry
    • Harness, D.R. and N.E. Marr, 2000, 'The Causes of Product Elimination in the Financial Services Industry', Journal of Financial Services Marketing, Vol.4, No.3, pp.203-19.
    • (2000) Journal of Financial Services Marketing , vol.4 , Issue.3 , pp. 203-219
    • Harness, D.R.1    Marr, N.E.2
  • 15
    • 0042893576 scopus 로고
    • The causes of product elimination in british manufacturing companies
    • Hart, S.J., 1988, 'The Causes of Product Elimination in British Manufacturing Companies', Journal of Marketing Management, Vol.3, No.2, pp.328-43.
    • (1988) Journal of Marketing Management , vol.3 , Issue.2 , pp. 328-343
    • Hart, S.J.1
  • 16
    • 1942491762 scopus 로고
    • Implementing product withdrawal: A cross-sectional analysis
    • Cardiff: Cardiff Business School
    • Hart, S.J., 1991, 'Implementing Product Withdrawal: A Cross-Sectional Analysis', in MEG Conference Proceedings, Cardiff: Cardiff Business School, pp.1329-49.
    • (1991) MEG Conference Proceedings , pp. 1329-1349
    • Hart, S.J.1
  • 17
    • 1942491753 scopus 로고    scopus 로고
    • Reflections on bank-customer interactions in the new millennium
    • Howcroft, B. and M. Durkin, 2000, 'Reflections on Bank-Customer Interactions in the New Millennium', Journal of Financial Services Marketing, Vol.5, No.1, pp.9-20.
    • (2000) Journal of Financial Services Marketing , vol.5 , Issue.1 , pp. 9-20
    • Howcroft, B.1    Durkin, M.2
  • 19
    • 1842812141 scopus 로고    scopus 로고
    • The influence of experience on service expectations
    • Johnson, C. and B.P. Mathews, 1997, 'The Influence of Experience on Service Expectations', Journal of Service Industry Management, Vol.8, No.4, pp.46-61.
    • (1997) Journal of Service Industry Management , vol.8 , Issue.4 , pp. 46-61
    • Johnson, C.1    Mathews, B.P.2
  • 20
    • 85107910598 scopus 로고
    • Customer switching behaviour in service industries: An exploratory study
    • Keaveney, S., 1995, 'Customer Switching Behaviour in Service Industries: An Exploratory Study', Journal of Marketing, Vol.59, No.2, pp.71-82.
    • (1995) Journal of Marketing , vol.59 , Issue.2 , pp. 71-82
    • Keaveney, S.1
  • 21
    • 0001752161 scopus 로고
    • Phasing out weak products
    • March/April
    • Kotler, P., 1965, 'Phasing Out Weak Products', Harvard Business Review, March/April. pp.107-18.
    • (1965) Harvard Business Review , pp. 107-118
    • Kotler, P.1
  • 22
    • 84986052869 scopus 로고
    • Marketing intangible products and product intangibles
    • May/June
    • Levitt, T., 1987, 'Marketing Intangible Products and Product Intangibles', Harvard Business Review, May/June, pp.50-54.
    • (1987) Harvard Business Review , pp. 50-54
    • Levitt, T.1
  • 23
    • 0001925995 scopus 로고
    • The marketing aspects of service quality
    • L. Berry, G. Shostack and G. Upah (eds), Chicago: American Marketing
    • Lewis, R.C. and B.H. Booms, 1983, 'The Marketing Aspects of Service Quality', in L. Berry, G. Shostack and G. Upah (eds), Emerging Perspectives on Services, Chicago: American Marketing, pp.99-107.
    • (1983) Emerging Perspectives on Services , pp. 99-107
    • Lewis, R.C.1    Booms, B.H.2
  • 25
    • 1942459416 scopus 로고
    • A product evaluation improvement and removal model
    • McSurely, H.B. and D.L. Wilemon, 1973, 'A Product Evaluation, Improvement and Removal Model', Industrial Marketing Management, Vol.2, pp.319-32.
    • (1973) Industrial Marketing Management , vol.2 , pp. 319-332
    • McSurely, H.B.1    Wilemon, D.L.2
  • 26
    • 84951548107 scopus 로고
    • An evaluation of the affects of quality improvements activities on business performance
    • Mann, R. and D. Kehoe, 1994, 'An Evaluation of the Affects of Quality Improvements Activities on Business Performance', The International Journal of Quality and Reliability Management, Vol.11, No.4, pp.29-45.
    • (1994) The International Journal of Quality and Reliability Management , vol.11 , Issue.4 , pp. 29-45
    • Mann, R.1    Kehoe, D.2
  • 27
    • 21344475322 scopus 로고
    • The commitment-trust theory of relationship marketing
    • Morgan, R. and S. Hunt, 1994, 'The Commitment-Trust Theory of Relationship Marketing', Journal of Marketing, Vol.58, No.3, pp.20-38.
    • (1994) Journal of Marketing , vol.58 , Issue.3 , pp. 20-38
    • Morgan, R.1    Hunt, S.2
  • 28
    • 0001312089 scopus 로고
    • Servqual: A multiple-item scale for measuring customer perceptions of service quality
    • Parauraman, A., V. Zeithaml and L.L. Berry, 1986, 'Servqual: A Multiple-Item Scale for Measuring Customer Perceptions of Service Quality', Journal of Retailing, Vol.64, No.1, pp.12-40.
    • (1986) Journal of Retailing , vol.64 , Issue.1 , pp. 12-40
    • Parauraman, A.1    Zeithaml, V.2    Berry, L.L.3
  • 29
    • 0025486182 scopus 로고
    • Zero defections: Quality comes to services
    • September/October
    • Reicheld, F. and W. Sasser, 1990, 'Zero Defections: Quality Comes to Services', Harvard Business Review, September/October, pp.105-11.
    • (1990) Harvard Business Review , pp. 105-111
    • Reicheld, F.1    Sasser, W.2
  • 30
    • 1942427553 scopus 로고
    • The role of retention in how marketing mangers change their strategic orientation
    • Rosa, J.A. and S.G. Dacko, 1995, 'The Role of Retention in How Marketing Mangers Change their Strategic Orientation', Journal of Marketing Management, Vol.11, pp.525-46.
    • (1995) Journal of Marketing Management , vol.11 , pp. 525-546
    • Rosa, J.A.1    Dacko, S.G.2
  • 31
    • 1942491765 scopus 로고
    • The product elimination decision
    • Roth, J.T., 1970, 'The Product Elimination Decision', MSU Business Topics, Vol.18, pp.45-52.
    • (1970) MSU Business Topics , vol.18 , pp. 45-52
    • Roth, J.T.1
  • 33
    • 0028547775 scopus 로고
    • Product replacement: Strategies for simultaneous product deletion and launch
    • Saunders, J. and D. Jobber, 1994, 'Product Replacement: Strategies for Simultaneous Product Deletion and Launch' Journal of Innovation Management, Vol.11, pp.433-50.
    • (1994) Journal of Innovation Management , vol.11 , pp. 433-450
    • Saunders, J.1    Jobber, D.2
  • 34
    • 0002705824 scopus 로고
    • Breaking free from product marketing
    • Shostack, L., 1985, 'Breaking Free from Product Marketing', Journal of Marketing, Vol.41, No.2, pp.73-80.
    • (1985) Journal of Marketing , vol.41 , Issue.2 , pp. 73-80
    • Shostack, L.1
  • 35
    • 84986038222 scopus 로고    scopus 로고
    • An exploration of customer exit in retail banking
    • Stewart, K., 1998, 'An Exploration of Customer Exit in Retail Banking', International Journal of Bank Marketing, Vol.16, No.1, pp.6-14.
    • (1998) International Journal of Bank Marketing , vol.16 , Issue.1 , pp. 6-14
    • Stewart, K.1
  • 37
    • 0043062331 scopus 로고
    • Aspects of innovation in turbulent market environment: Empirical evidence from the UK building societies
    • AU?
    • Thwaites, D. and S. Edgett, 1991, 'Aspects of Innovation in Turbulent Market Environment: Empirical Evidence from the UK Building Societies', The Services Industries Journal, Vol.3, pp.346-361. [AU?]
    • (1991) The Services Industries Journal , vol.3 , pp. 346-361
    • Thwaites, D.1    Edgett, S.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.