An evaluation of stakeholder relationship marketing in China

Asia Pacific Journal of Marketing and Logistics

Volumn 18, Issue 1, 2006, Pages 7-18

  Murphy, Brian ^a   Wang, Rongmei ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

Business analysis; China; Relationship marketing; Stakeholder analysis

Indexed keywords

EID: 68549087397     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850610641055     Document Type: Article

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