Contemporary marketing practice: Theoretical propositions and practical implications

Marketing Intelligence & Planning

Volumn 22, Issue 6, 2004, Pages 673-692

  Lindgreen, Adam ^a   Palmer, Roger ^b   Vanhamme, Joëlle ^c  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b CRANFIELD UNIVERSITY   (United Kingdom)

^c ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Database marketing; Development; Electronic commerce; Marketing; Marketing strategy; Relationship marketing

Indexed keywords

EID: 84993021042     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410559051     Document Type: Article

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