The value added by specific investments: A framework for managing relationships in the context of value networks

Journal of Business & Industrial Marketing

Volumn 21, Issue 2, 2006, Pages 65-71

  Kleinaltenkamp, Michael ^a   Ehret, Michael ^a  

^a FREIE UNIVERSITÄT BERLIN   (Germany)

Author keywords

Investments; Networking; Relationship marketing

Indexed keywords

EID: 33645217632     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610651287     Document Type: Article

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