The extension of construction partnering for relationship marketing

Marketing Intelligence & Planning

Volumn 17, Issue 3, 1999, Pages 155-162

  Sui Pheng, Low ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Construction industry; Customer orientation; Partnering; Relationship marketing

Indexed keywords

EID: 84986078563     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509910271614     Document Type: Article

References (9)

1. Barwise, P. (1995), “Overview” in Crainer, S. (Ed.) The Financial Times Handbook of Management, Pitman Publishing, London, pp. 568-80.
2. Christopher, M., Payne, A.F.T. and Ballantyne, D. (1991), Relationship Marketing, Butterworth-Heinemann, Oxford.
3. CII (1991), Partnering, Partnering Task Force Report, Construction Industry Institute, Austin, TX.
4. CIMS (1998), “Adding value in marketing”, The Link, Chartered Institute of Marketing, Singapore Branch, April-June, p. 6.
5. Baden-Hellard, R. (1996), “The partnering philosophy – a procurement satisfaction through a teamwork solution to project quality’’, Journal of Construction Procurement, Vol. 2 No. 1, pp. 41-55.
6. Kubal, M.T. (1994), Engineered Quality in Construction, Partnering and TQM, McGraw-Hill, Inc., New York, NY.
7. Payne. A.F.T. (1995), “Relationship marketing strategy”, in Crainer, S. (Ed.) The Financial Times Handbook of Management, Pitman Publishing, London, pp. 615-22.
8. Miles, R.S. (1997), “Ultra fast-track project delivery: 21st century partnering and the role of ADR”, in Alarcon, L. (Ed.), Lean Construction, A.A. Balkema, Rotterdam/Brookfield, pp. 311-33.
9. Neo, R. (1998), “Partnering in project management”, in Ting, S.K. et al. (Eds), Proceedings of the Second International Conference on Construction Project Management: Critical Issues and Challenges into the Next Millennium, 19-20 February, Singapore, pp. 157-64.