Stakeholder perceptions presage holistic stakeholder relationship marketing performance

European Journal of Marketing

Volumn 39, Issue 9-10, 2005, Pages 1049-1059

  Murphy, Brian ^a   Maguiness, Paul ^a   Pescott, Chris ^a   Wislang, Soren ^a   Ma, Jingwu ^a   Wang, Rongmei ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

Perception; Relationship marketing; Stakeholder analysis

Indexed keywords

EID: 25844443825     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510610716     Document Type: Article

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