AIDS and community‐based organizations: the marketing of therapeutic discourse

European Journal of Marketing

Volumn 36, Issue 5-6, 2002, Pages 621-641

  Kates, Steven M ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

AIDS; Marketing; Non profit organizations; Relationship marketing; Society

Indexed keywords

EID: 68549113207     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210422916     Document Type: Article

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