The state of internet marketing research: A review of the literature and future research directions

European Journal of Marketing

Volumn 41, Issue 7-8, 2007, Pages 722-733

  Schibrowsky, John A ^a   Peltier, James W ^b   Nill, Alexander ^a  

^a UNIVERSITY OF NEVADA   (United States)

^b UNIVERSITY OF WISCONSIN WHITEWATER   (United States)

Author keywords

Internet; Internet marketing; Literature; Research; Worldwide web

Indexed keywords

EID: 34547193672     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710752366     Document Type: Review

References (8)

1. Direct Marketing Association (2004), "Economic impact: US direct and interactive marketing today", special report, London.
2. Forrester Research Inc. (2005), available at: www.forrester.com/Research/ Document.
3. Holbrook, M.B. and Hulburt, J.M. (2002), "Elegy on the death of marketing", European Journal of Marketing, Vol. 36 Nos 5/6, pp. 706-32.
4. Hughes, A.M. (2003), The Customer Loyalty Solution, McGraw-Hill, New York, NY.
5. McCole, P. (2004), "Marketing is not dead: a response to 'Elegy on the death of marketing'", European Journal of Marketing, Vol. 38 Nos 11/12, pp. 1349-54.
6. Ngai, E.W.T. (2003), "Internet marketing research (1987-2000): a literature review and classification", European Journal of Marketing, Vol. 37 Nos 1/2, pp. 24-49.
7. Richmond, R. (2005), "Hacker attacks grow; more key to identity fraud", The Wall Street Journal, March 21, p. B5.
8. Zakon, R. (2005), "Hobbes' internet timeline 1993-2005", available at: www.zakon.org/robert/internet/timeline/.