A comparison of relationship marketing and Guanxi: Its implications for the hospitality industry

International Journal of Contemporary Hospitality Management

Volumn 17, Issue 7, 2005, Pages 614-632

  Geddie, Morgan W ^a   DeFranco, Agnes L ^a   Geddie, Mary F ^b  

^a UNIVERSITY OF HOUSTON   (United States)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

Customer satisfaction; Hospitality services; Relationship marketing

Indexed keywords

EID: 27144458103     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110510620681     Document Type: Review

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