Key to key account management: Relationship (guanxi) model

International Marketing Review

Volumn 15, Issue 4, 1998, Pages 215-231

  Wong, Y H ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010977970     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339810221142     Document Type: Article

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