Improving customer relationship management through database/Internet marketing: A theory‐building action research project

European Journal of Marketing

Volumn 38, Issue 3-4, 2004, Pages 338-354

  O'Leary, Chris ^a   Rao, Sally ^b   Perry, Chad ^c  

^a ACXIOM CORPORATION   (United States)

^b UNIVERSITY OF ADELAIDE   (Australia)

^c SOUTHERN CROSS UNIVERSITY   (Australia)

Author keywords

Action learning; Customer relations; Database marketing; Internet marketing

Indexed keywords

EID: 27844443460     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410518585     Document Type: Article

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