From customer relationship management to customer-managed relationship: Unraveling the paradox with a co-creative perspective

Marketing Intelligence & Planning

Volumn 21, Issue 1, 2003, Pages 51-60

  Law, Monica ^a   Lau, Theresa ^a   Wong, Y H ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Corporate strategy; Customer care; Financial services; Relationship marketing

Indexed keywords

EID: 84897923022     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310458153     Document Type: Article

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