Internal relationships: Linking practitioner literature and relationship marketing theory

European Business Review

Volumn 18, Issue 5, 2006, Pages 364-381

  Herington, Carmel ^a   Johnson, Lester W ^b   Scott, Don ^c  

^a GRIFFITH UNIVERSITY   (Australia)

^b UNIVERSITY OF MELBOURNE   (Australia)

^c SOUTHERN CROSS UNIVERSITY   (Australia)

Author keywords

Competitive advantage; Customer relations; Employee relations; Market orientation; Relationship marketing

Indexed keywords

EID: 33747513593     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340610686958     Document Type: Article

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