Retaining telephone banking customers at Frontier Bank

International Journal of Bank Marketing

Volumn 20, Issue 1, 2002, Pages 5-16

  Ahmad, Rizal ^a   Buttle, Francis ^b  

^a UNIVERSITY OF KENT   (United Kingdom)

^b MACQUARIE UNIVERSITY   (Australia)

Author keywords

Banking; Customer loyalty; Relationship marketing

Indexed keywords

EID: 84986170708     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320210415944     Document Type: Article

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