The gendered dynamics of relationship marketing: An initial discussion of the health and fitness industry

Managing Leisure

Volumn 7, Issue 3, 2002, Pages 194-200

  Harris, John ^a   Marandi, Ebi ^a  

^a SOUTHAMPTON SOLENT UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85009548632     PISSN: 13606719     EISSN: 1466450X     Source Type: Journal    
DOI: 10.1080/13606710210163391     Document Type: Article

References (52)

1. Bejou, D. and Palmer, A. (1998) Service failure and loyalty: an exploratory empirical study of airline customers, Journal of Services Marketing, 12(1), 7-22.
2. Berry, L. (1983) Relationship Marketing, in: L. Berry, G. Shostack and G. Upah (eds) Emerging Perspectives in Services Marketing, Chicago, IL, American Marketing Association, pp. 25-28.
3. Bowen, J. and Shoemaker, S. (1998) Loyalty: a strategic commitment, Cornel Hotel and Restaurant Administration Quarterly, 39(1), 12-25.
4. Buttle, F. (1996) Relationship Marketing: Theory and Practice, London, Paul Chapman.
5. Choi, P. (2000) Femininity and the Physically Active Woman, London, Routledge.
6. Department of Health (1998) Saving Lives: Our Healthier Nation, London, The Stationary Office.
7. Downie, R., Tannahill, C. and Tannahill, A. (1996) Health Promotion: Models and Values, Oxford, Oxford University Press.
8. Dwyer, R., Schurr, P. and Oh, S. (1987) Developing buyer-seller relationships, Journal of Marketing, 51, April, 11-27.
9. Evans, J. and Laskins, R. (1994) The relationship marketing process, a conceptualization and application, Industrial Marketing Management, 23, 439-452.
10. Ewles, L. and Simnett, I. (1999) Promoting Health: A Practical Guide, London Harcourt Brace and Co.
11. Foster, B. and Cadogan, J. (2000) Relationship selling and customer loyalty: an empirical investigation, Market Intelligence and Planning, 18(4), 185-199.
12. Gronroos, C. (1990) Service Management and Marketing. Managing Moments of truth in Service Competition, Lexington, MA, Free Press/Lexington Books.
13. Gronroos, C. (1994) From marketing mix to relationship marketing: towards a paradigm shift in marketing, Management Decision, 32(2), 4-20.
14. Gronroos, C. (1996) Relationship marketing: strategic and tactical implications, Management Decision, 34(3), 5-14.
15. Gummesson, E. (1997a) Relationship marketing - the emperor’s new clothes or a paradigm shift?, Marketing and Research Today, February, 53-60
16. Gummesson, E. (1997b) Relationship marketing as a paradigm shift: some consequences from the 30Rs approach, Management Decision, March/April, 35(3), 267-272.
17. Harker, M. (1999) Relationship marketing defined? An examination of current relationship marketing definitions, Marketing Intelligence and Planning, 17(1), 13-20.
18. Harris, J. and Ide, J. (2000) Graduates of health, Recreation, July/August, 35-37.
19. Health Education Authority (1999) Physical Activity and Inequalities, London, HEA.
20. Henderson, K. (1994) Perspectives on analysing gender, women and leisure, Journal of Leisure Research, 26(2), 119-137.
21. Hunt, S. and Lamb, C. (2000) Marketing’s contribution to business strategy: market orientation, relationship marketing and resource-advantage theory, International Journal of Management Review, 2(1), 17-43.
22. Jones, T. and Sasser, W. (1995) Why satisfied customers defect, Harvard Business Review, Nov/Dec, 88-99.
23. Kacen, J. (2000) Girrrl power and boyyy nature: the past, present, and paradisal future of consumer gender identity, Marketing Intelligence and Planning, 18(6/7), 345-355.
24. Kalawani, M. and Narayandas, N. (1995) Long-term manufacturer-supplier relationships: do they pay off for supplier firms? Journal of Marketing, 59, 1-16.
25. Laroche, M., Saad, G., Cleveland, M. and Browne, E. (2000) Gender differences in information search for a Christmas gift, Journal of Consumer Marketing, 17(6), 500-522.
26. Lind, H. (2001) An exploration of communication channel usage by gender, Work Study, 50(6), 234-240.
27. Maguire, J. and Mansfield, L. (1998) No-body’s perfect: women, aerobics and the body beautiful, Sociology of Sport Journal, 15(2), 109-137.
28. Markula, P. (1995) Firm but shapely, fit but sexy, strong but thin: the postmodern aerobicizing female bodies, Sociology of Sport Journal, 12, 424-453.
29. Messner, M. (1992) Power at Play, Boston, MA, Beacon Press.
30. Meyers, R., Brashers, D., Winston, L. and Grob, L. (1997) Sex differences and group argument: a theoretical framework and empirical investigation, Communication Studies, 48, 19-41.
31. Moorman, C., Deshpande, R. and Zaltman, G (1993) Factors affecting trust in market research relationships, Journal of Marketing, 57, 81-101
32. Morgan, R. and Hunt, S. (1994) The commitmenttrust theory of relationship marketing, Journal of Marketing, 58, July, 20-38.
33. Nathan, A. and Rogers, L. (1999) Britain is the fattest nation in Europe, The Sunday Times, October, p. 31.
34. Payne, A., Christopher, M., Clark, M. and Peck, H. (1998) Relationship Marketing for Competitive Advantage-Winning and Keeping Customers, Oxford, Butterworth-Heinemann.
35. Peppers, D. and Rogers, M (1995) A new marketing paradigm: share of customer, not market share, Managing Service Quality, 5(3), 48-51.
36. Reichheld, F. (1996) Learning from customer defections, Harvard Business Review, March/April, 56-69.
37. Rich, M. (2000) The direction of marketing relations, Journal of Business and Industrial Marketing, 15(2/3), 170-179.
38. Ross, L., Fleming, R., Fabes, K. and Frankl, R. (1999) Gender effects on customer satisfaction with employment services, Career Development International, 4(5), 270-276.
39. Sassatelli, R. (1999) Fitness gyms and the local organization of experience, Sociological Research Online, 4(3), Available at http://www.socresonline.org.uk
40. Sheth, J. and Parvatiyar, A. (1993) Relationship Marketing: Theory, Methods and Application, Atlanta, GA, Atlanta Centre for Relationship Marketing.
41. Sheth, J. and Parvatiyar, A. (1995) Relationship marketing in consumer markets: antecedents and consequences, Journal of the Academy of Marketing Science, 23, 225-271.
42. Shilling, C. (1993) The Body and Social Theory, London, Sage.
43. Sparkes, A. (1997) Reflections on the socially constructed physical self, in: K. Fox (ed.) The Physical Self: From Motivation to Well-being, Champaign, IL, Human Kinetics.
44. Storbacka, K., Strandvik, T. and Gronoos, C. (1994) Managing customer relationships for profit: the dynamics of relationship quality, International Journal of Service Industry Management, 5(5), 21-38.
45. Synnott, A. (1993) The Body Social: Symbolism, Self and Society, London, Routledge.
46. Tannen, D. (1990) You Just Don’t Understand: Women and Men in Conversation, London, Virgo.
47. Theberge, N. (1992) Reflections on the body in the sociology of sport, Quest, 43(2), 123-134.
48. Turner, B. (1996) The Body and Society, London, Sage.
49. Volkwein, K. (2000) Fitness as cultural phenomenon, in: J. Tolleneer and R. Renson (eds) Old Borders, New Borders, No Borders, Oxford, Meyer & Meyer.
50. Warren, C. (1988) Gender Roles in Field Research, Newbury Park, CA, Sage.
51. West, C. and Zimmerman, D. (1991) Doing gender, in: J. Lorber and S. Farrell (eds) The Social Construction of Gender, Newbury Park, CA, Sage.
52. White, C. (2001) A healthy future, Leisure Management, May, 36.