Lenses and mirrors: The customer perspective on part-time marketers

Marketing Intelligence & Planning

Volumn 22, Issue 6, 2004, Pages 663-672

  Harker, Michael John ^a  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Focus groups; Part time workers; Relationship marketing

Indexed keywords

EID: 84993105230     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410559042     Document Type: Article

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