메뉴 건너뛰기




Volumn 39, Issue 1-2, 2005, Pages 199-215

Contemporary marketing practices in Russia

Author keywords

Cluster analysis; Marketing; Regional marketing; Relationship marketing; Russia

Indexed keywords


EID: 18844433314     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510572089     Document Type: Article
Times cited : (35)

References (56)
  • 1
    • 85135297533 scopus 로고    scopus 로고
    • The theoretical and philosophical underpinnings of relationship marketing
    • Aijo, T. (1996), "The theoretical and philosophical underpinnings of relationship marketing", European Journal of Marketing, Vol. 30 No. 2, pp. 8-18.
    • (1996) European Journal of Marketing , vol.30 , Issue.2 , pp. 8-18
    • Aijo, T.1
  • 3
    • 0002292317 scopus 로고    scopus 로고
    • Marketing issues and challenges in transitional economies
    • Batra, R. Kluwer-Nijhoff Boston, MA
    • Batra, R. (1999), "Marketing issues and challenges in transitional economies", in Batra, R. (Ed.), Marketing Issues in Transitional Economies, Kluwer-Nijhoff, Boston, MA, pp. 3-35.
    • (1999) Marketing Issues in Transitional Economies , pp. 3-35
    • Batra, R.1
  • 4
    • 84951659358 scopus 로고
    • Relationship marketing of services: Growing interest, emerging perspectives
    • Berry, L.L. (1995), "Relationship marketing of services: growing interest, emerging perspectives", Journal of the Academy of Marketing Science, Vol. 24 No. 4, pp. 236-45.
    • (1995) Journal of the Academy of Marketing Science , vol.24 , Issue.4 , pp. 236-245
    • Berry, L.L.1
  • 5
    • 18844445783 scopus 로고    scopus 로고
    • Integrating information technology into marketing practice - The IT reality of contemporary marketing practice
    • Brady, M., Saren, M. and Tzokas, N. (2002), "Integrating information technology into marketing practice - the IT reality of contemporary marketing practice", Journal of Marketing Management, Vol. 18 No. 5/6, pp. 555-78.
    • (2002) Journal of Marketing Management , vol.18 , Issue.56 , pp. 555-578
    • Brady, M.1    Saren, M.2    Tzokas, N.3
  • 6
    • 85024239775 scopus 로고    scopus 로고
    • Towards a paradigm shift in marketing? An examination of current marketing practices
    • Brodie, R.J., Coviello, N.E., Brooks, R.W. and Little, V. (1997), "Towards a paradigm shift in marketing? An examination of current marketing practices", Journal of Marketing Management, Vol. 13 No. 5, pp. 383-406.
    • (1997) Journal of Marketing Management , vol.13 , Issue.5 , pp. 383-406
    • Brodie, R.J.1    Coviello, N.E.2    Brooks, R.W.3    Little, V.4
  • 7
    • 38549157882 scopus 로고    scopus 로고
    • Profiling contemporary marketing practice: Cross national comparisons
    • Breivik, E. Falkenberg, A.W. Gronhaug, K. European Marketing Academy Brussels
    • Brodie, R.J., Coviello, N.E., Pels, J. and Grönroos, C. (2001), "Profiling contemporary marketing practice: cross national comparisons", in Breivik, E., Falkenberg, A.W. and Gronhaug, K. (Eds), Rethinking European Marketing, Proceedings of the 30th EMAC Conference, European Marketing Academy, Brussels.
    • (2001) Rethinking European Marketing, Proceedings of the 30th EMAC Conference
    • Brodie, R.J.1    Coviello, N.E.2    Pels, J.3    Grönroos, C.4
  • 8
    • 18844444395 scopus 로고    scopus 로고
    • How information technologies impact on marketing practices: Reinforcing versus enhancing and transforming
    • Saren, M. Wilson, A. European Marketing Academy Brussels
    • Brookes, R.W., Brodie, R.J. and Brady, M. (2003), "How information technologies impact on marketing practices: reinforcing versus enhancing and transforming", in Saren, M. and Wilson, A. (Eds), Marketing: Responsible and Relevant? Proceedings of the 32nd EMAC Conference, European Marketing Academy, Brussels.
    • (2003) Marketing: Responsible and Relevant? Proceedings of the 32nd EMAC Conference
    • Brookes, R.W.1    Brodie, R.J.2    Brady, M.3
  • 10
    • 18844459522 scopus 로고    scopus 로고
    • Essays on international marketing in Russia
    • Bagiev, G.L. Zerres, M.P. Hochschule für Wirtschaft und Politik Hamburg
    • Cherenkov, V. (2001), "Essays on international marketing in Russia", in Bagiev, G.L. and Zerres, M.P. (Eds), Marketing in Russischen Unternehmen, Text 83, Hochschule für Wirtschaft und Politik, Hamburg, pp. 71-9.
    • (2001) Marketing in Russischen Unternehmen , vol.83 , pp. 71-79
    • Cherenkov, V.1
  • 11
    • 84993034885 scopus 로고    scopus 로고
    • From transaction to relationship marketing: An investigation of managerial perceptions and practices
    • Coviello, N.E. and Brodie, R.J. (1998), "From transaction to relationship marketing: an investigation of managerial perceptions and practices", Journal of Strategic Marketing, Vol. 6 No. 3, pp. 171-86.
    • (1998) Journal of Strategic Marketing , vol.6 , Issue.3 , pp. 171-186
    • Coviello, N.E.1    Brodie, R.J.2
  • 13
    • 85024161913 scopus 로고    scopus 로고
    • Understanding contemporary marketing: Development of a classification scheme
    • Coviello, N.E., Brodie, R.J. and Munro, H.J. (1997), "Understanding contemporary marketing: development of a classification scheme", Journal of Marketing Management, Vol. 13 No. 6, pp. 501-22.
    • (1997) Journal of Marketing Management , vol.13 , Issue.6 , pp. 501-522
    • Coviello, N.E.1    Brodie, R.J.2    Munro, H.J.3
  • 14
    • 0036021512 scopus 로고    scopus 로고
    • How firms relate to their markets: An empirical examination of contemporary marketing practices
    • Coviello, N.E., Brodie, R.J., Danaher, P.J. and Johnston, W.J. (2002), "How firms relate to their markets: an empirical examination of contemporary marketing practices", Journal of Marketing, Vol. 66, July, pp. 33-46.
    • (2002) Journal of Marketing , vol.66 , pp. 33-46
    • Coviello, N.E.1    Brodie, R.J.2    Danaher, P.J.3    Johnston, W.J.4
  • 16
    • 0036809430 scopus 로고    scopus 로고
    • Rethinking marketing programs for emerging markets
    • Dawar, N. and Chattopadhyay, A. (2002), "Rethinking marketing programs for emerging markets", Long Range Planning, Vol. 35 No. 5, pp. 457-74.
    • (2002) Long Range Planning , vol.35 , Issue.5 , pp. 457-474
    • Dawar, N.1    Chattopadhyay, A.2
  • 17
    • 0040984002 scopus 로고
    • The capabilities of market-driven organizations
    • Day, G.S. (1994), "The capabilities of market-driven organizations", Journal of Marketing, Vol. 58, October, pp. 37-52.
    • (1994) Journal of Marketing , vol.58 , pp. 37-52
    • Day, G.S.1
  • 18
    • 0033450299 scopus 로고    scopus 로고
    • Charting new directions for marketing
    • Day, G.S. and Montgomery, D.B. (1999), "Charting new directions for marketing", Journal of Marketing, Vol. 63, Special Issue, pp. 3-13.
    • (1999) Journal of Marketing , vol.63 , pp. 3-13
    • Day, G.S.1    Montgomery, D.B.2
  • 20
  • 21
    • 18844434546 scopus 로고    scopus 로고
    • Theoretical foundations and research priorities in relationship marketing
    • Hildebrandt, L. Annacker, D. Klapper, D. European Marketing Academy Brussels
    • Eiriz, V. and Wilson, D. (1999), "Theoretical foundations and research priorities in relationship marketing", in Hildebrandt, L., Annacker, D. and Klapper, D. (Eds), Marketing and Competition in the Information Age: Proceedings of the 28th EMAC Conference, European Marketing Academy, Brussels.
    • (1999) Marketing and Competition in the Information Age: Proceedings of the 28th EMAC Conference
    • Eiriz, V.1    Wilson, D.2
  • 22
    • 0037028471 scopus 로고    scopus 로고
    • Effects of leadership on organizational performance in Russian companies
    • Elenkov, D.S. (2002), "Effects of leadership on organizational performance in Russian companies", Journal of Business Research, Vol. 55 No. 6, pp. 467-80.
    • (2002) Journal of Business Research , vol.55 , Issue.6 , pp. 467-480
    • Elenkov, D.S.1
  • 23
    • 38549169307 scopus 로고    scopus 로고
    • Marketing management within networks: Revelations about the research process and cultural specificity as prospects for reconciliation between practice and academe
    • Pels, J. Stewart, D.W. American Marketing Association New York, NY
    • Faria, A. and Wensley, R. (2000), "Marketing management within networks: revelations about the research process and cultural specificity as prospects for reconciliation between practice and academe", in Pels, J. and Stewart, D.W. (Eds), Marketing in a Global Economy, The International Marketing Educators' Conference, American Marketing Association, New York, NY.
    • (2000) Marketing in a Global Economy, the International Marketing Educators' Conference
    • Faria, A.1    Wensley, R.2
  • 24
    • 18844437446 scopus 로고    scopus 로고
    • Russia ready for marketing boom
    • Gnam, R. (2001), "Russia ready for marketing boom", Direct Marketing, September, pp. 24-31.
    • (2001) Direct Marketing , pp. 24-31
    • Gnam, R.1
  • 25
    • 0004241258 scopus 로고    scopus 로고
    • 2nd ed. Chapman & Hall Boca Raton, FL
    • Gordon, A.D. (1999), Classification, 2nd ed., Chapman & Hall, Boca Raton, FL.
    • (1999) Classification
    • Gordon, A.D.1
  • 26
    • 0009316121 scopus 로고    scopus 로고
    • The rise and fall of modern marketing - And its rebirth
    • Shaw, S.A. Hood, N. Macmillan Houndmills
    • Grönroos, C. (1996), "The rise and fall of modern marketing - and its rebirth", in Shaw, S.A. and Hood, N. (Eds), Marketing in Evolution, Macmillan, Houndmills.
    • (1996) Marketing in Evolution
    • Grönroos, C.1
  • 30
    • 84986165915 scopus 로고    scopus 로고
    • Relationship marketing defined? An examination of current relationship marketing definitions
    • Harker, M.J. (1999), "Relationship marketing defined? An examination of current relationship marketing definitions", Marketing Intelligence & Planning, Vol. 17 No. 1, pp. 13-20.
    • (1999) Marketing Intelligence & Planning , vol.17 , Issue.1 , pp. 13-20
    • Harker, M.J.1
  • 32
    • 0035373818 scopus 로고    scopus 로고
    • Toward an understanding of price wars: Their nature and how they erupt
    • Heil, O.P. and Helsen, K. (2001), "Toward an understanding of price wars: their nature and how they erupt", International Journal of Research in Marketing, Vol. 18 No. 1/2, pp. 83-98.
    • (2001) International Journal of Research in Marketing , vol.18 , Issue.12 , pp. 83-98
    • Heil, O.P.1    Helsen, K.2
  • 33
    • 23044522965 scopus 로고    scopus 로고
    • Fundamental changes in marketing organization: The movement toward a customer-focused organizational structure
    • Homburg, C., Workman, J.P. and Jensen, O. (2000), "Fundamental changes in marketing organization: the movement toward a customer-focused organizational structure", Journal of the Academy of Marketing Science, Vol. 28 No. 4, pp. 459-78.
    • (2000) Journal of the Academy of Marketing Science , vol.28 , Issue.4 , pp. 459-478
    • Homburg, C.1    Workman, J.P.2    Jensen, O.3
  • 36
    • 0035373796 scopus 로고    scopus 로고
    • The impact of business objectives and the time horizon of performance evaluation on pricing behavior
    • Keil, S.K., Reibstein, D. and Wittink, D.R. (2001), "The impact of business objectives and the time horizon of performance evaluation on pricing behavior", International Journal of Research in Marketing, Vol. 18 No. 1/2, pp. 67-81.
    • (2001) International Journal of Research in Marketing , vol.18 , Issue.12 , pp. 67-81
    • Keil, S.K.1    Reibstein, D.2    Wittink, D.R.3
  • 37
    • 0030373901 scopus 로고
    • The application of cluster analysis in strategic management research: An analysis and critique
    • Ketchen, D.J. and Shook, C.L. (1994), "The application of cluster analysis in strategic management research: an analysis and critique", Strategic Management Journal, Vol. 17 No. 6, pp. 441-58.
    • (1994) Strategic Management Journal , vol.17 , Issue.6 , pp. 441-458
    • Ketchen, D.J.1    Shook, C.L.2
  • 38
    • 0033424814 scopus 로고    scopus 로고
    • A perspective on how firms relate to their markets
    • Kinnear, T.C. (1999), "A perspective on how firms relate to their markets", Journal of Marketing, Vol. 63, Special Issue, pp. 112-14.
    • (1999) Journal of Marketing , vol.63 , pp. 112-114
    • Kinnear, T.C.1
  • 39
    • 0037220243 scopus 로고    scopus 로고
    • Finding important findings
    • Lehmann, D.R. (2003), "Finding important findings", Journal of Business Research, Vol. 56 No. 1, pp. 89-90.
    • (2003) Journal of Business Research , vol.56 , Issue.1 , pp. 89-90
    • Lehmann, D.R.1
  • 42
    • 0036897635 scopus 로고    scopus 로고
    • Corporate governance in Russia: Towards a European, US, or Russian model?
    • McCarthy, D. and Puffer, S. (2002), "Corporate governance in Russia: towards a European, US, or Russian model?", European Management Journal, Vol. 20 No. 6, pp. 630-40.
    • (2002) European Management Journal , vol.20 , Issue.6 , pp. 630-640
    • McCarthy, D.1    Puffer, S.2
  • 43
    • 0036768781 scopus 로고    scopus 로고
    • Production of glass containers in Russia
    • Manevich, V.E. (2002), "Production of glass containers in Russia", Glass and Ceramics, Vol. 59 No. 9/10, pp. 299-301.
    • (2002) Glass and Ceramics , vol.59 , Issue.910 , pp. 299-301
    • Manevich, V.E.1
  • 44
    • 84986068475 scopus 로고    scopus 로고
    • 'Relationship marketing' and the 'markets as networks approach': A comparative analysis of two evolving streams of research
    • Mattson, L.G. (1997), "'Relationship marketing' and the 'markets as networks approach': a comparative analysis of two evolving streams of research", Journal of Marketing Management, Vol. 13 No. 5, pp. 447-61.
    • (1997) Journal of Marketing Management , vol.13 , Issue.5 , pp. 447-461
    • Mattson, L.G.1
  • 45
    • 21344475322 scopus 로고
    • The commitment-trust theory of relationship-marketing
    • Morgan, R.M. and Hunt, S.D. (1994), "The commitment-trust theory of relationship-marketing", Journal of Marketing, Vol. 58, July, pp. 20-38.
    • (1994) Journal of Marketing , vol.58 , pp. 20-38
    • Morgan, R.M.1    Hunt, S.D.2
  • 46
    • 0347535045 scopus 로고    scopus 로고
    • The changing nature of theory and practice in marketing: On the value of synchrony
    • O'Driscoll, A. and Murray, J.A. (1998), "The changing nature of theory and practice in marketing: on the value of synchrony", Journal of Marketing Management, Vol. 14 No. 5, pp. 391-416.
    • (1998) Journal of Marketing Management , vol.14 , Issue.5 , pp. 391-416
    • O'Driscoll, A.1    Murray, J.A.2
  • 47
    • 18844438772 scopus 로고    scopus 로고
    • Archetypes of marketing practice in a transition economy: The Argentine case
    • Breivik, E. Falkenberg, A.W. Gronhaug, K. European Marketing Academy Brussels
    • Pels, J. and Brodie, R.J. (2001), "Archetypes of marketing practice in a transition economy: the Argentine case", in Breivik, E., Falkenberg, A.W. and Gronhaug, K. (Eds), Rethinking European Marketing, Proceedings of the 30th EMAC Conference, European Marketing Academy, Brussels.
    • (2001) Rethinking European Marketing, Proceedings of the 30th EMAC Conference
    • Pels, J.1    Brodie, R.J.2
  • 48
    • 1642618940 scopus 로고    scopus 로고
    • Profiling marketing practice in a transition economy: The Argentine case
    • Pels, J. and Brodie, R.J. (2004), "Profiling marketing practice in a transition economy: the Argentine case", Journal of Global Marketing, Vol. 17 No. 1, pp. 67-91.
    • (2004) Journal of Global Marketing , vol.17 , Issue.1 , pp. 67-91
    • Pels, J.1    Brodie, R.J.2
  • 49
    • 1642600309 scopus 로고    scopus 로고
    • Integrating transactional and relational marketing exchange: A pluralistic perspective
    • Pels, J., Coviello, N.E. and Brodie, R.J. (2000), "Integrating transactional and relational marketing exchange: a pluralistic perspective", Journal of Marketing Theory and Practice, Vol. 8 No. 3, pp. 11-20.
    • (2000) Journal of Marketing Theory and Practice , vol.8 , Issue.3 , pp. 11-20
    • Pels, J.1    Coviello, N.E.2    Brodie, R.J.3
  • 50
    • 0041677764 scopus 로고    scopus 로고
    • Development of the internet in Russia: Preliminary observations on its spatial and institutional characteristics
    • Perfiliev, Y. (2002), "Development of the internet in Russia: preliminary observations on its spatial and institutional characteristics", Eurasian Geography and Economics, Vol. 43 No. 5, pp. 411-21.
    • (2002) Eurasian Geography and Economics , vol.43 , Issue.5 , pp. 411-421
    • Perfiliev, Y.1
  • 51
    • 0033411585 scopus 로고    scopus 로고
    • Commercial friendships: Service provider-client relationships in context
    • Price, L.L. and Arnould, E.J. (1999), "Commercial friendships: service provider-client relationships in context", Journal of Marketing, Vol. 63, October, pp. 38-56.
    • (1999) Journal of Marketing , vol.63 , pp. 38-56
    • Price, L.L.1    Arnould, E.J.2
  • 54
    • 0000823045 scopus 로고    scopus 로고
    • Market-orientated is more than being customer-led
    • Slater, S.F. and Narver, J.C. (1999), "Market-orientated is more than being customer-led", Strategic Management Journal, Vol. 20 No. 12, pp. 1165-8.
    • (1999) Strategic Management Journal , vol.20 , Issue.12 , pp. 1165-1168
    • Slater, S.F.1    Narver, J.C.2
  • 56
    • 22644450778 scopus 로고    scopus 로고
    • Marketing strategy: An assessment of the state of field and outlook
    • Varadarajan, P.R. and Jayachandran, S. (1999), "Marketing strategy: an assessment of the state of field and outlook", Journal of the Academy of Marketing Science, Vol. 27 No. 2, pp. 120-43.
    • (1999) Journal of the Academy of Marketing Science , vol.27 , Issue.2 , pp. 120-143
    • Varadarajan, P.R.1    Jayachandran, S.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.