Relationship marketing: Customer commitment and trust as a strategy for the smaller Hong Kong corporate banking sector

International Journal of Bank Marketing

Volumn 21, Issue , 2003, Pages 347-358

  Adamson, Ivana ^a   Chan, Kok Mun ^b   Handford, Donna ^a  

^a UNIVERSITY OF EDINBURGH   (United Kingdom)

^b UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Banks; China; Customer loyalty; Relationship marketing

Indexed keywords

EID: 84986139354     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320310498492     Document Type: Article

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