Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature

Journal of Retailing

Volumn 84, Issue 4, 2008, Pages 371-397

  Dant, Rajiv P ^a   Brown, James R ^b  

^a UNIVERSITY OF OKLAHOMA   (United States)

^b WEST VIRGINIA UNIVERSITY   (United States)

Author keywords

B2B marketing; B2C marketing; Retailing; Retailing Research Domain

Indexed keywords

EID: 55949121864     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2008.09.005     Document Type: Article

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