Franchiser influence strategy use and franchisee experience and dependence

Journal of Retailing

Volumn 78, Issue 3, 2002, Pages 183-192

  Tikoo, Surinder ^a  

^a STATE UNIVERSITY OF NEW YORK   (United States)

Author keywords

Franchise systems; Franchisee dependence; Franchisee experience; Influence strategies

Indexed keywords

EID: 0036387556     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0022-4359(02)00064-7     Document Type: Article

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