The effects of merchandise coordination and juxtaposition on consumers' product evaluation and purchase intention in store-based retailing

Journal of Retailing

Volumn 81, Issue 3, 2005, Pages 231-250

  Lam, Shun Yin ^a   Mukherjee, Avinandan ^b  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b MONTCLAIR STATE UNIVERSITY   (United States)

Author keywords

Juxtaposition; Merchandise coordination; Retailing

Indexed keywords

EID: 24144475947     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2005.07.006     Document Type: Article

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