Price-matching guarantees as signals of low store prices: Survey and experimental evidence

Journal of Retailing

Volumn 80, Issue 2, 2004, Pages 117-128

  Srivastava, Joydeep ^a   Lurie, Nicholas H ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

Consumer inferences; Price perceptions; Price matching guarantees; Pricing; Retail tactics; Signaling theory

Indexed keywords

EID: 3042596282     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2004.04.004     Document Type: Article

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