Perceptions of assortment variety: The effects of congruency between consumers' internal and retailers' external organization

Journal of Retailing

Volumn 81, Issue 2 SPEC. ISS., 2005, Pages 159-169

  Morales, Andrea ^a   Kahn, Barbara E ^b   McAlister, Leigh ^c   Broniarczyk, Susan M ^c  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Cognitive structure; Goals; Perceived variety; Product assortment; Satisfaction

Indexed keywords

EID: 20444464491     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2005.03.007     Document Type: Article

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