The current and future sales impact of a retail frequency reward program

Journal of Retailing

Volumn 81, Issue 4, 2005, Pages 293-305

  Taylor, Gail Ayala ^a   Neslin, Scott A ^a  

^a DARTMOUTH COLLEGE   (United States)

Author keywords

Points pressure impact; Retail frequency reward program; Rewarded behavior impact; Shopper programs

Indexed keywords

EID: 27744579679     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2004.11.004     Document Type: Article

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