Semantic cues in reference price advertisements: The moderating role of cue concreteness

Journal of Retailing

Volumn 82, Issue 2, 2006, Pages 95-104

  Krishnan, Balaji C ^a   Biswas, Abhijit ^b   Netemeyer, Richard G ^c  

^a UNIVERSITY OF MEMPHIS   (United States)

^b WAYNE STATE UNIVERSITY   (United States)

^c UNIVERSITY OF VIRGINIA   (United States)

Author keywords

Cognitive effort; Reference price advertisements; Role of cue concreteness; Semantic cues; Skepticism

Indexed keywords

EID: 33646073397     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2006.02.003     Document Type: Article

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