Do Shoppers Like Electronic Coupons?. A Panel Data Analysis

Journal of Retailing

Volumn 84, Issue 3, 2008, Pages 297-307

  Chiou Wei, Song Zan ^a   Inman, J Jeffrey ^b  

^a NANHUA UNIVERSITY   (Taiwan)

^b UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

Count panel data; Coupon usage; Electronic coupons; The generalized method of moments

Indexed keywords

EID: 51249105081     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2008.07.003     Document Type: Article

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