Share of wallet in retailing: The effects of customer satisfaction, loyalty cards and shopper characteristics

Journal of Retailing

Volumn 79, Issue 2, 2003, Pages 97-106

  Mägi, Anne W ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

Customer satisfaction; Customer share; Loyalty programs; Shopping orientations

Indexed keywords

EID: 0037507617     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0022-4359(03)00008-3     Document Type: Article

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