Selling an opaque product through an intermediary: The case of disguising one's product

Journal of Retailing

Volumn 84, Issue 1, 2008, Pages 59-75

  Fay, Scott ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

Channels; E commerce; Hotwire; Intermediaries; Opaque products; Priceline; Pricing

Indexed keywords

EID: 43449114780     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2008.01.005     Document Type: Article

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