The effects of loyalty programs on customer lifetime duration and share of wallet

Journal of Retailing

Volumn 83, Issue 2, 2007, Pages 223-236

  Meyer Waarden, Lars ^a  

^a UNIVERSITÉ PAUL SABATIER   (France)

Author keywords

CRM; Customer lifetime duration; Loyalty; Loyalty programs; Survival analysis

Indexed keywords

EID: 33947584449     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2007.01.002     Document Type: Article

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