Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion

Journal of Retailing

Volumn 82, Issue 3, 2006, Pages 245-257

  Biswas, Abhijit ^a   Dutta, Sujay ^a   Pullig, Chris ^b  

^a WAYNE STATE UNIVERSITY   (United States)

^b BAYLOR UNIVERSITY   (United States)

Author keywords

Low price guarantee; Perceived price dispersion

Indexed keywords

EID: 33747815821     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2005.07.007     Document Type: Article

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