Multichannel Shopper Segments and Their Covariates

Journal of Retailing

Volumn 84, Issue 4, 2008, Pages 398-413

  Konuş, Umut ^a   Verhoef, Peter C ^a   Neslin, Scott A ^b  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b DARTMOUTH COLLEGE   (United States)

Author keywords

Innovativeness; Internet; Latent Class Analysis; Multichannel; Retailing; Segmentation; Shopping behavior

Indexed keywords

EID: 55949125342     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2008.09.002     Document Type: Article

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