Multiple reference effects in service evaluations: Roles of alternative attractiveness and self-image congruity

Journal of Retailing

Volumn 83, Issue 1, 2007, Pages 147-157

 

^a Bennett)   (Hong Kong)

Author keywords

Alternative attractiveness; Customer satisfaction and commitment; Disconfirmation; Multiple reference points; Self image congruity

Indexed keywords

EID: 33846333579     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2006.10.011     Document Type: Article

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