Goal seeker and persuasion sentry: How consumer targets respond to interpersonal marketing persuasion

Journal of Consumer Research

Volumn 31, Issue 3, 2004, Pages 573-582

  Kirmani, Amna ^a   Campbell, Margaret C ^b  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

^b UNIVERSITY OF COLORADO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 12844281965     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/425092     Document Type: Article

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