The dynamics of online word-of-mouth and product sales-An empirical investigation of the movie industry

Journal of Retailing

Volumn 84, Issue 2, 2008, Pages 233-242

  Duan, Wenjing ^a   Gu, Bin ^b   Whinston, Andrew B ^b  

^a GEORGE WASHINGTON UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

E commerce; Motion picture; Online user reviews; Simultaneous equations; Word of mouth

Indexed keywords

EID: 45249083412     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2008.04.005     Document Type: Article

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