The 99 price ending as a signal of a low-price appeal

Journal of Retailing

Volumn 82, Issue 1, 2006, Pages 71-77

  Schindler, Robert M ^a  

^a RUTGERS UNIVERSITY   (United States)

Author keywords

99 price ending; Consumer perceptions; Price advertising; Retail prices

Indexed keywords

EID: 31744436323     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2005.11.001     Document Type: Article

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