Offering low price guarantees to improve customer retention

Journal of Retailing

Volumn 82, Issue 2, 2006, Pages 105-113

  McWilliams, Bruce ^a   Gerstner, Eitan ^b  

^a INSTITUTO TECNOLÓGICO AUTÓNOMO DE MÉXICO   (Mexico)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Customer retention; Customer satisfaction; Low price guarantees; Money back guarantees

Indexed keywords

EID: 33646589948     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2006.02.001     Document Type: Article

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