The influence of online product recommendations on consumers' online choices

Journal of Retailing

Volumn 80, Issue 2, 2004, Pages 159-169

  Senecal, Sylvain ^a   Nantel, Jacques ^a  

^a HEC MONTRÉAL   (Canada)

Author keywords

Consumers; Online product; Recommendation

Indexed keywords

EID: 3042642474     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2004.04.001     Document Type: Article

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