How call center location impacts expectations of service from reputable versus lesser known firms

Journal of Retailing

Volumn 83, Issue 4, 2007, Pages 403-410

  Roggeveen, Anne L ^a   Bharadwaj, Neeraj ^b   Hoyer, Wayne D ^c  

^a BABSON COLLEGE   (United States)

^b UNIVERSITY OF CHICAGO   (United States)

^c UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Call centers; Country of origin; Offshoring; Reputation; Services; Training

Indexed keywords

EID: 36349036179     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2007.03.008     Document Type: Article

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