The role of pleasant music in servicescapes: A test of the dual model of environmental perception

Journal of Retailing

Volumn 83, Issue 1, 2007, Pages 115-130

  Morin, Sylvie ^a   Dubé, Laurette ^b   Chebat, Jean Charles ^c  

^a UNIVERSITÉ DU QUÉBEC À RIMOUSKI   (Canada)

^b MCGILL UNIVERSITY   (Canada)

^c HEC MONTRÉAL   (Canada)

Author keywords

Background music; Music valence; Servicescapes; Transactions

Indexed keywords

EID: 33846330512     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2006.10.006     Document Type: Article

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