Succeeding in the Big Middle through technology

Journal of Retailing

Volumn 81, Issue 2 SPEC. ISS., 2005, Pages 107-111

  Sethuraman, Raj ^a   Parasuraman, A ^b  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

^b UNIVERSITY OF MIAMI   (United States)

Author keywords

Big Middle retailers; Investments; Technology

Indexed keywords

EID: 20444452941     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2005.03.003     Document Type: Article

References (9)

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4. Christopher H. Lovelock Product plus: How product + service = competitive advantage 1994 McGraw-Hill New York
5. David Glenn Mick & Susan Fournier Paradoxes of technology: Consumer cognizance, emotions, and coping strategies Journal of Consumer Research 25 September 1998 123-147
6. A. Parasuraman Technology Readiness Index (TRI): A multiple-item scale to measure readiness to embrace new technologies Journal of Service Research 2 May 2000 307-320
7. A. Parasuraman & Charles L. Colby Techno-ready marketing: How and why your customers adopt technology 2001 The Free Press New York
8. A. Parasuraman Valarie A. Zeithaml & Arvind Malhotra E-S-QUAL: A multiple-item scale for assessing electronic service quality Journal of Service Research 7 February 2005 213-233
9. Gabriele Piccoli Brohman M. Kathryn Richard T. Watson & A. Parasuraman Net-based customer service systems: Evolution and revolution in web site functionalities Decision Sciences 35 Summer 2004 423-455