Order Effect and Vendor Inspection in Online Comparison Shopping

Journal of Retailing

Volumn 84, Issue 4, 2008, Pages 477-486

  Kim, Hee Woong ^b  

^a Calvin)   (Singapore)

^b Yonsei University   (South Korea)

Author keywords

Attention; Comparison shopping; Consumer information search; Order effect; Virtual location

Indexed keywords

EID: 55949094586     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2008.09.007     Document Type: Article

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