Using product sampling to augment the perceived quality of store brands

Journal of Retailing

Volumn 80, Issue 4, 2004, Pages 305-315

  Sprott, David E ^a   Shimp, Terence A ^b  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Grocery retailing; Perceived quality; Product sampling; Store brands

Indexed keywords

EID: 17844368885     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2004.10.006     Document Type: Article

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