Paying before consuming: Examining the robustness of consumers' preference for prepayment

Journal of Retailing

Volumn 82, Issue 3, 2006, Pages 165-175

  Patrick, Vanessa M ^a   Park, C Whan ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Consumer; Hedonic Consumption; Payment; Research; Timing of Payment; Utilitarian Consumption

Indexed keywords

EID: 33747854943     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2006.06.002     Document Type: Article

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