Co-production and customer loyalty in financial services

Journal of Retailing

Volumn 83, Issue 3, 2007, Pages 359-370

  Auh, Seigyoung ^a   Bell, Simon J ^b   McLeod, Colin S ^c   Shih, Eric ^d  

^a Department of Innovation and Entrepreneurial Marketing   (South Korea)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

^c Australian Football League Medical Officers Association   (Australia)

^d Sungkyunkwan University   (South Korea)

Author keywords

Co production; Customer loyalty; Customer value; Financial services; Medical services

Indexed keywords

EID: 34447639066     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2007.03.001     Document Type: Article

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